News from research and teaching areas
News from the research and teaching areas - as an overview of all news or seperately by research and teaching area.
News from all Research and Teaching Areas
Publication of a study on a typology of multi-platform integration strategies
The Professorship publishes study on a typology of multi-platform integration strategies.
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Former DAAD-Scholar visits the LfM
Prof. Sorush Sepehr, former PhD student and current Lecturer at the University of Technology Sydney, visits the Professorship of Marketing.

Scientific Article published in the Journal ACM Transactions on Interactive Intelligent Systems
JProf. Mario Nadj’s research group has published an innovative article in the ACM Transactions on Interactive Intelligent Systems Journal.

Research Visit by Prof. Moty Amar
As part of the Erasmus+ Staff Mobility, Prof. Moty Amar from Ono Academic College, Tel Aviv, Israel, visited the Professorship of Marketing.

KoMet Dissertation Award goes to Vanessa Hellwig
We congratulate Vanessa Hellwig on the award of the "KoMet Förderpreis" for her dissertation. Her dissertation "Tranformation, Digitisation and the…
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Visiting researcher from Australia
Earlier this month, the marketing team welcomed Prof. Philip J. Rosenberger III, Ph.D., from the University of Newcastle, Australia.

Editorial review board of the Journal of Management
Prof. Dr. Lorenz Graf-Vlachy to serve on the editorial review board of prestigious journal

TIE Institute wins two Teaching Innovation Awards
The Department of Business and Economics awarded two courses of the TIE Institute with Teaching Innovation Awards 2022/2023.
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Application for seminars
Appplication for seminars at the Professorship of Marketing are now open.

Two contributions accepted at the 2023 Academy of management annual meeting and one was awarded as Best paper in the entrepreneurship track
The Junior Professorship of Entrepreneurship will contribute with two studies to the 2023 Academy of Management Annual Meeting; one was awarded as a…

Scientific Article published in the Journal Datenbank-Spektrum
The research group of JProf. Mario Nadj has published an article in the journal Datenbank-Spektrum.

Participation of the Junior Professorship for Entrepreneurship and Digitalization at the European Academy of Management
At this year's European Academy of Management (EURAM) Conference, the paper "The Home of the Unicorn" was presented.

Scope 3 Reporting – an essential step for the decarbonization of global supply chains
Publication of the professorship in Journal Business Strategy and the Environment

Participation in the 31st European Conference on Information Systems
The Chair of Digital Transformation participated in the European Conference on Information Systems 2023 and presented a paper.
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Seminars Winter Term 2023/2024
Seminar Info Event Winter Term 2023/2024
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New article published in Journal of Services Marketing
A netnographic study focusing on infertility in social media was published in the Journal of Services Marketing.

"The Role of Gender Equal Laws in Gendered Self-Employment"
was presented at the Diana International Research Conference 2023.

Guest lecture Sebastian Arendt (YDEON)
This semester, we had the privilege of welcoming Dr. Sebastian Arendt, the CEO of the YDEON Group, as guest speaker.

News by Research and Teaching Area
- Applied Economics
- Business & Information Systems Engineering
- Business Informatics
- Corporate Taxation
- Digital Transformation
- Economic Law
- Economics 1
- Economics 2
- Empirical Economic Research
- Entrepreneurship
- Entrepreneurship and Digitalisation
- Entrepreneurship and Economic Education
- Finance
- International Accounting and Auditing
- Macroeconomics
- Management Accounting and Controlling
- Management Science
- Marketing
- Methods
- Microeconomics
- Production Management and Logistics
- Public Economics
- Strategic Management and Leadership
- TIE Institut
- Urban, Regional and International Economics