News from research and teaching areas

07/22/2023

Publication of a study on a typology of multi-platform integration strategies

The Professorship publishes study on a typology of multi-platform integration strategies.

07/21/2023

Former DAAD-Scholar visits the LfM

Prof. Sorush Sepehr, former PhD student and current Lecturer at the University of Technology Sydney, visits the Professorship of Marketing.

07/18/2023

Scientific Article published in the Journal ACM Transactions on Interactive Intelligent Systems

JProf. Mario Nadj’s research group has published an innovative article in the ACM Transactions on Interactive Intelligent Systems Journal.

07/17/2023

Research Visit by Prof. Moty Amar

As part of the Erasmus+ Staff Mobility, Prof. Moty Amar from Ono Academic College, Tel Aviv, Israel, visited the Professorship of Marketing.

07/17/2023

KoMet Dissertation Award goes to Vanessa Hellwig

We congratulate Vanessa Hellwig on the award of the "KoMet Förderpreis" for her dissertation. Her dissertation "Tranformation, Digitisation and the…

07/12/2023

Visiting researcher from Australia

Earlier this month, the marketing team welcomed Prof. Philip J. Rosenberger III, Ph.D., from the University of Newcastle, Australia.

07/10/2023

Editorial review board of the Journal of Management

Prof. Dr. Lorenz Graf-Vlachy to serve on the editorial review board of prestigious journal

07/04/2023

TIE Institute wins two Teaching Innovation Awards

The Department of Business and Economics awarded two courses of the TIE Institute with Teaching Innovation Awards 2022/2023.

07/03/2023

Application for seminars

Appplication for seminars at the Professorship of Marketing are now open.

06/28/2023

Two contributions accepted at the 2023 Academy of management annual meeting and one was awarded as Best paper in the entrepreneurship track

The Junior Professorship of Entrepreneurship will contribute with two studies to the 2023 Academy of Management Annual Meeting; one was awarded as a…

06/27/2023

Scientific Article published in the Journal Datenbank-Spektrum

The research group of JProf. Mario Nadj has published an article in the journal Datenbank-Spektrum.

06/27/2023

Participation of the Junior Professorship for Entrepreneurship and Digitalization at the European Academy of Management

At this year's European Academy of Management (EURAM) Conference, the paper "The Home of the Unicorn" was presented.

06/27/2023

Scope 3 Reporting – an essential step for the decarbonization of global supply chains

Publication of the professorship in Journal Business Strategy and the Environment

06/23/2023

Participation in the 31st European Conference on Information Systems

The Chair of Digital Transformation participated in the European Conference on Information Systems 2023 and presented a paper.

06/22/2023

Seminars Winter Term 2023/2024

Seminar Info Event Winter Term 2023/2024

06/15/2023

New article published in Journal of Services Marketing

A netnographic study focusing on infertility in social media was published in the Journal of Services Marketing.

06/14/2023

"The Role of Gender Equal Laws in Gendered Self-Employment"

was presented at the Diana International Research Conference 2023.

06/12/2023

Guest lecture Sebastian Arendt (YDEON)

This semester, we had the privilege of welcoming Dr. Sebastian Arendt, the CEO of the YDEON Group, as guest speaker.