01/10/2025

Applications for master theses in the summer term 2025

Applications for master theses at the Professorship of Marketing are now open.

11/25/2024

Interview on the IKEA effect on MDR AKTUELL

The first IKEA store opened in Germany 50 years ago.

10/30/2024

Professorship of Marketing at the TU Dortmund Open House 2024

On Saturday, November 9, 2024, the Open House event of the TU Dortmund University will take place.

10/30/2024

ACR Annual Conference 2024 in Paris

The Product Hacking Effect - An Investigation of Consumers' Response to Functionally Repurposed Products

10/29/2024

Research stay at the Schulich School of Business at York University in Toronto

At the invitation of Prof. Dr. Markus Giesler, Dr. Sören Köcher spent a three-week research stay at the Schulich School of Business at York University…

08/22/2024

Journal of Service Research Best Article Award Finalist 2023

Together with his co-authors, Dr. Sören Köcher was selected as a finalist for the Journal of Service Research Best Article Award 2023 at this year's…

04/02/2024

Interim Professor of Marketing

Dr. Sören Köcher replaces the Chair of Marketing from April 2024

03/21/2024

Professorship of Marketing at the 2024 AMA Winter Academic Conference

The Chair of Marketing was represented at this year's AMA Winter Academic Conference

03/01/2024

Changes to the course program

In the summer term 2024, there will be changes to the course program.

01/31/2024

Course program for the summer term 2024

Changes to the course program will be announced in March 2024.

12/08/2023

Doctoral workshop at the Technischen Universität Braunschweig

Employees of the Professorship attended the semiannual doctoral workshop in Braunschweig.

11/28/2023

Insights into the Professorship of Marketing at the Open Day of the TU Dortmund

The Professorship of Marketing gave interested visitors an insight into its department.