10/16/2026

Classes have started!

Full lecture halls, packed parking lots, and a bustling atmosphere on campus—the semester is really picking up steam!

10/14/2026

A Great Success for Our Marketing Chair and Sascha Alavi

Professor Dr. Sascha Alavi Ranks 23rd in the Global MKTBig15 Ranking

09/23/2026

Research Exchange at the Dissertation Workshop in Wiesbaden

Ann-Kristin Rüther presented her doctoral project at the dissertation workshop in Wiesbaden

09/22/2026

The Marketing Chair at the EMAC Fall Conference

Dr. Sertan Eravci presents the latest research findings.

08/04/2026

Creative AI in Marketing: Insights from the Introductory University Program

How is artificial intelligence changing marketing? At the university open house, high school students had the chance to try it out for themselves.

07/26/2026

The Marketing Chair at the 2026 AMA Summer Academic Conference in Denver

Research on AI Objective Design and Governance Presented

07/21/2026

How Social Media Is Changing Our Values

A new study by Ertugrul Uysal, Sascha Alavi, and Valéry Bezençon published in the *Personality and Social Psychology Bulletin*.

07/01/2026

Erasmus Blended Intensive Program: New Inspiration from Vieste

Emely Kaulisch presented her doctoral project during the Erasmus+ exchange in Italy.

06/30/2026

Continental Tires Visits the Marketing Intelligence Chair

Fascinating Insights into Key Account Management in the Tire Industry

06/10/2026

Brown Bag Meeting with International Guests

The Brown Bag Meeting provided an excellent opportunity to discuss current developments in sales and B2B research.

05/27/2026

Professorship of Marketing now represented on LinkedIn

The Chair of Marketing is now also present on LinkedIn. With this new presence, we would like to provide insights into our research, current projects…

05/05/2026

The role of marketing and sales in B2B high-tech start-ups

New study published in the Journal of Marketing Research