Marketing
New Article published in Australasian Marketing Journal
An article by Prof. Hartmut Holzmüller, Dr. Sorush Sepehr and Dr. Philip J. Rosenberger III was published in the Australasian Marketing Journal.
"Experienceing Marketing" at the Open Day of the TU Dortmund
Last Saturday, the Professorship of Marketing and the Junior Professorship of Marketing gave interested visitors insights into their department.
Team event at the climbing park
The Professorship of Marketing and the Junior Professorship Marketing master the heights in the climbing park together.
Final presentation of the bachelor seminar with the Theater Dortmund
Last week, the final presentation of the Bachelor project seminar in cooperation with the Theater Dortmund took place.
Dissertation workshop at Freie Universität in Berlin
Last week, employees of the Professorship and Junior Professorship of Marketing presented their research projects at a dissertation workshop.
Visit from Sarajevo
As part of the Erasmus+ Staff Mobility, Prof. Ljiljan Veselinović visited the Professorship of Marketing at TU Dortmund University.
SERVSIG Conference in Glasgow
The Professorship of Marketing was represented with two presentations at the 12th SERVSIG Conference.
Guest lecture by thyssenkrupp Industrial Solutions AG
Interesting guest lecture at the Junior Professorship Marketing about "Marketing and Sales in Project Business".
Collaborative dissertation workshop of the marketing professorships from Berlin, Braunschweig, Dortmund, Magdeburg, Rostock and Wuppertal
Employees of the Professorship and Junior Professorship of Marketing present their research results at a dissertation workshop.
New Article published in Journal of Service Research
An article by Dr. Sarah Köcher and Dr. Sören Köcher on gamification was published in the Journal of Service Research (VHB-Ranking: A).
New Annual Report of the Professorship of Marketing
As every year, the professorship of marketing publishes a report on current activities around research and teaching.
From Opera to Drama – Cooperation with the Theater Dortmund
As part of the current project seminar, 20 bachelor students are supporting the Theater Dortmund with marketing research.
