Marketing
Interim Professor of Marketing
Dr. Sören Köcher replaces the Chair of Marketing from April 2024
Professorship of Marketing at the 2024 AMA Winter Academic Conference
The Chair of Marketing was represented at this year's AMA Winter Academic Conference
Applications for master theses in the summer term 2024
Applications for master theses at the Professorship of Marketing are now open.
Changes to the course program
In the summer term 2024, there will be changes to the course program.
Course program for the summer term 2024
Changes to the course program will be announced in March 2024.
Doctoral workshop at the Technischen Universität Braunschweig
Employees of the Professorship attended the semiannual doctoral workshop in Braunschweig.
Insights into the Professorship of Marketing at the Open Day of the TU Dortmund
The Professorship of Marketing gave interested visitors an insight into its department.
Best Presentation Award at ACESD in Japan
At the ACESD Conference in Sapporo, Japan, the Professorship of Marketing was represented with a paper on district heating.
45th EBES Conference in Budapest
The Professorship of Marketing was represented at the EBES Conference in Budapest with a paper on the perception of autonomy in the heating context.
Article published in Journal of Services Marketing Asia Pacific Journal of Marketing and Logistics
A study on soccer fan loyalty has appeared in the Asia Pacific Journal of Marketing and Logistics.
TU Dortmund researches women's soccer
As part of a project seminar at the Professorship of Marketing, 17 students have been working on the topic of women's soccer.
Former DAAD-Scholar visits the LfM
Prof. Sorush Sepehr, former PhD student and current Lecturer at the University of Technology Sydney, visits the Professorship of Marketing.