Marketing
Visiting researcher from Israel – Presentation by Dr. Erez Yaakobi
Under the title "Ostracism in the workplace", Dr. Erez Yaakobi from Ono Academic College, Israel, gave exciting insights into his current studies.
Article published in the Journal of Consumer Psychology
Dr. Sören Köcher has published a paper together with Prof. Keith Wilcox, Ph.D., from Columbia University.
Dr. Sarah Köcher as a guest on the "Orange by Handelsblatt" podcast "Wirtschaft einfach erklärt“
In the new "Orange by Handelsblatt" podcast, Dr. Sarah Köcher provides current insights into research on influencer advertising.
Article published in the Journal of Consumer Psychology
Dr. Sören Köcher has published a paper together with Prof. Keith Wilcox, Ph.D., from Columbia University.
Guest from Brazil - Second Supervision of a Dissertation on the Internationalization of IT Companies in Dortmund
Prof. Holzmüller acted as second supervisor for the dissertation of Ms. Steinhauser (PUC, Brasil), who studied IT companies in Dortmund.
CRM and Business Ecosystems – Cooperation with Signal Iduna
As part of the current master seminar, the professorship of marketing cooperates with Signal Iduna.
Managing International Sales Intermediaries - From Research to Practice
As guest of the "Kurz vor Feierabend" series by NIRO, Prof. Dr. Hartmut Holzmüller and Fabienne Ruoss spoke on the topic of sales intermediaries.
Project seminar "Sportstadt Dortmund" - A cooperation with the City of Dortmund, Sparkasse Dortmund and LG Olympia Dortmund
In the context of the seminar on the positioning of Dortmund as a sports city, the Professorship of Marketing cooperates with various partners.
Master seminar in cooperation with Humpert
Master students investigate issues in e-bike riding and derive new implications for practicioners.
Expert discussion on "Climate-friendly society vs. paradoxical behavior of individuals in climate change"
Exciting findings by young scientists were discussed with experts from politics, consumer protection and research.
Dr. Sören Köcher as a guest on Plusminus
In the ARD program "Plusminus", Dr. Sören Köcher provides current into research on online ratings.
Guest lecture on data-driven decision-making
On Monday, Jakob Gerzen of JG Consulting gave an exciting presentation on data-driven marketing optimization.
