Marketing
Research Visit by Prof. Moty Amar
As part of the Erasmus+ Staff Mobility, Prof. Moty Amar from Ono Academic College, Tel Aviv, Israel, visited the Professorship of Marketing.
![Besuch des Gastforschers Dr. Moty Amar Prof. Moty Amar vom Ono Academic College](/storages/marketing-wiwi/_processed_/d/8/csm_Besuch_Moty_Amar_86c33f8191.png)
Visiting researcher from Australia
Earlier this month, the marketing team welcomed Prof. Philip J. Rosenberger III, Ph.D., from the University of Newcastle, Australia.
![Besuch Forschungspartner aus Australien Prof. Dr. Hartmut Holzmüller, Gastforscher Prof. Philip J. Rosenberger III mit TU Logo und Karen Wesely (von links nach rechts)](/storages/marketing-wiwi/_processed_/6/8/csm_Besuch_Australien_5a972c4414.jpg)
New article published in Journal of Services Marketing
A netnographic study focusing on infertility in social media was published in the Journal of Services Marketing.
![Logo Journal of Services Marketing Logo des Journal of Services Marketing](/storages/marketing-wiwi/_processed_/b/1/csm_Logo_Journal_of_Service_Marketing_bbd412fddc.png)
Visit from Israel
Last week, Prof. Itzhak Gnizy from ONO Acadmic College (Israel) visited the Professorship of Marketing.
![[Translate to English:] [Translate to English:]](/storages/marketing-wiwi/_processed_/c/e/csm_Gastaufenthalt_Prof_Gnizy_3e726ac9ad.jpeg)
Visit by Prof. Dr. Robert Ciuchita
Last week, the professorship was pleased to welcome Prof. Dr. Robert Ciuchita from the Hanken School of Economics (Helsinki, Finland) as a guest.
![Gastvortrag Robert Ciuchita Foto des Gastvortrags von Robert Ciuchita mit dem Titel "Something old, something new: Digital marketing and digital transformation" (Personen von links nach rechts: Karen Wesely, Prof. Dr. Sarah Köcher, Prof. Dr. Robert Ciuchita, Dr. Sören Köcher)](/storages/marketing-wiwi/_processed_/5/2/csm_Robert_Guest_Lecture_Kopie_d3cfb12ad0.jpeg)
Annual Report of the Professorship of Marketing
As every year, the professorship of marketing publishes a report on current activities around research and teaching.
![[Translate to English:] [Translate to English:]](/storages/marketing-wiwi/_processed_/f/d/csm_Taetigkeitsbericht_2223_5fbd50f09f.png)
Announcement: Guest lecture by Dr. Robert Ciuchita
Next week, the Professorship of Marketing is pleased to welcome Dr. Robert Ciuchita as a guest researcher and invites everyone to his lecture.
![Logo Hanken School of Economics Logo der Hanken School of Economics (Helsinki, Finnland)](/storages/marketing-wiwi/_processed_/e/2/csm_Hanken_Logo_536501a237.png)
Doctoral workshop at the Bergische Universität Wuppertal
At the semiannual doctoral workshop, Linda Angenendt and Xenia Raufeisen presented their current research projects.
![Dissertantenwerkstatt März 2023 Posterpräsentationen von Linda Angenendt und Xenia Raufeisen bei der Dissertantenwerkstatt im März 2023 in Wuppertal](/storages/marketing-wiwi/_processed_/2/2/csm_Disswerkstatt_Wuppertal__2__5c2077020c.jpeg)
Appointment of a juniorprofessorship to the Christian-Albrechts-Universität in Kiel
Dr. Sarah Köcher accepted the appointment to the W1-professorship at the University in Kiel.
![Logo der Christian-Albrechts-Universität zu Kiel Logo der Christian-Albrechts-Universität zu Kiel](/storages/marketing-wiwi/_processed_/e/c/csm_Logo_CAU_Kiel_75717cae4e.png)
„Is it really Not a Game” – Study on Gamification published in JSR
A study and short video on gamification was published in the Journal of Service Research (VHB-JOURQUAL: A).
![Studie Gamification Videoausschnitt Publikation im Journal of Service Research zum Thema "Gamification: Giving the Game away"](/storages/marketing-wiwi/_processed_/1/1/csm_Meldung_Gamification_c497a832e0.png)
Applications for master theses
Applications for master theses at the Professorship of Marketing are now open.
![Dissertations in library Books with the inscription dissertation on a bookshelf in the library.](/storages/zentraler_bilderpool/_processed_/f/1/csm_Dissertationen_Bibliothek_1d4fc85457.jpg)
Appointment to the Editorial Board of the Journal of Service Management
Dr. Sören Köcher has been appointed to the Editorial Board of the Journal of Service Management.
![[Translate to English:] [Translate to English:]](/storages/marketing-wiwi/_processed_/a/0/csm_Logo_JOSM_eef7aceb12.jpg)