Julian Geise und Mario Holt (ifm) hold guest lecture on internationalization
As part of the lecture "International Management", we welcomed two speakers from ifm, which is active in over 100 countries, with exciting presentations on the topics of “harmonizing global marketing planning” [...] success factors, and the approach to harmonizing global marketing planning. Mario Holt, General Manager Digital Sales and Services, then shared his expertise on current developments, challenges and solutions …
