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Going to the Zoo - Kickoff for Bachelor Project Seminar in Marketing

Students from project seminar in Marketing and representatives of the ZOO Dortmund. © Karen Wesely​/​ TU Dortmund
Students from project seminar in Marketing and representatives of the ZOO Dortmund.

Last week, the kick-off of the Marketing bachelor-seminar took place in the zoo together with the ZOO Dortmund and the Zoofreunde Dortmund e.V..

Last week, the kick-off for the Marketing bachelor project seminar took place in the zoo. During a personal tour, the students were able to get to know the project partners – Dortmund ZOO and Zoofreunde Dortmund e.V. – and gain exciting insights into the animal world. In addition to fun activities, such as feeding camels and petting rhinos, the major goal was for the students to interact with the project partners. As part of the "Learning by Consulting"-concept, seminar participants will take on the role of consultants and use various market research methods to investigate current issues relating to the zoo. The variety of topics ranges from good practice analyses of zoo-specific event concepts to on-site surveys on visitor satisfaction. We wish both the students and the teaching and research area Marketing an exciting project!