03/12/2026

Research article accepted for publication in the Journal of Retailing

A joint research paper by Prof. Dr. Ryan Mullins (Clemson University), Prof. Dr. Sascha Alavi (TU Dortmund University), Prof. Dr. Johannes Habel…

03/12/2026

Prof. Dr. Sascha Alavi appointed Associate Editor of the Journal of Service Research

We are very pleased to announce that Prof. Dr. Sascha Alavi has been appointed Associate Editor of the prestigious Journal of Service Research (JSR).

02/24/2026

Our doctoral students at the dissertation workshop in Braunschweig

Scientific exchange on current research topics and new impulses

02/23/2026

The chair has a new logo

Our professorship has a new logo.

01/12/2026

Welcome Professor Dr. Sascha Alavi

Professor Dr. Sascha Alavi is the new holder of the Chair of Marketing