Marketing
New Article published in Journal of Service Research
An article by Dr. Sarah Köcher and Dr. Sören Köcher on gamification was published in the Journal of Service Research (VHB-Ranking: A).
![Logo Journal of Service Research Logo Journal of Service Research](/storages/wiwi/_processed_/d/4/csm_Logo-JSR_9f7a7166ef.jpg)
New Annual Report of the Professorship of Marketing
As every year, the professorship of marketing publishes a report on current activities around research and teaching.
![Taetigkeitsbericht 03/2021 - 02/2022 Ausschnitt der Titelseite des Tätigkeitsberichts der Professur für Marketing für den Zeitraum März 2021 bis Februar 2022](/storages/marketing-wiwi/_processed_/5/1/csm_Taetigkeitsbericht_LSM_202122_7613a95aec.png)
From Opera to Drama – Cooperation with the Theater Dortmund
As part of the current project seminar, 20 bachelor students are supporting the Theater Dortmund with marketing research.
![Kickoff des Projektseminars in Kooperation mit dem Theater Dortmund Foto der Teilnehmer*innen des Bachelor-Projektseminars in Kooperation mit den Projektpartnern (Theater Dortmund) vor der Lichtinstallation "Milchstraße" im Theater Dortmund](/storages/marketing-wiwi/_processed_/3/5/csm_Seminar_Theater_Dortmund_Kickoff_6cf8859441.jpeg)
Extension of the interim professorship at OVGU Magdeburg
In the upcoming summer semester 2022, Dr. Sören Köcher will join the Chair of Marketing at OVGU Magdeburg as an interim professor again.
![Logo Otto von Guericke Universität Magdeburg Logo Otto von Guericke Universität Magdeburg](/storages/marketing-wiwi/_processed_/7/1/csm_Logo_Otto_von_Guericke_Universitaet_Magdeburg_e11850e86c.png)
AMA Winter Academic Conference in Las Vegas
The Professorship of Marketing was represented with four contributions at the Winter AMA 2022.
![AMA Winter Academic Conference 2022 Foto vor einem Aufsteller der AMA (American Marketing Association) Winter Academic Conference 2022, von links nach rechts: Simon König, Fabienne Ruoß, Jana Grothaus, Karen Wesely](/storages/marketing-wiwi/_processed_/9/a/csm_Winter_AMA_2022_6696c93265.jpeg)
Cooperation with Cityring Dortmund
Last semester, master students investigated how the stationary retail in Dortmund can be supported with the help of an online marketplace.
![Logo Cityring Logo Cityring aktiv für Dortmund](/storages/marketing-wiwi/_processed_/0/1/csm_Logo_CityRingDortmund_1e679a86e0.png)
International Research Symposium in Valencia
At QUIS17 in Valencia, Spain, Jana Grothaus and Karen Wesely presented their current research projects.
![Vortrag Jana Grothaus Quis 17 Foto des Vortrags von Jana Grothaus (rechts im Bild) und ihrer Präsentation mit dem Titel "Coping with uncertainty in high-risk services" (Co-Autoren*innen: Dr. Sören Köcher, Dr. Sarah Köcher)](/storages/marketing-wiwi/_processed_/4/2/csm_Quis17Konferenz_Valencia_bb12f44e12.jpg)
Article published in Journal of Interactive Marketing
An article by Dr. Sören Köcher has been published in the current issue of the Journal of Interactive Marketing (VHB-JOURQUAL: B).
![[Translate to English:] [Translate to English:]](/storages/marketing-wiwi/_processed_/5/8/csm_Logo_JournalofInteractiveMarketing_e8522854ef.jpg)
Going to the Zoo - Kickoff for Bachelor Project Seminar in Marketing
Last week, the kick-off of the Marketing bachelor-seminar took place in the zoo together with the ZOO Dortmund and the Zoofreunde Dortmund e.V..
![Kick-Off Bachelorprojektseminar "Zoo Dortmund" Projektpartner und Seminarteilnehmer*innen vor dem Lageplan des Dortmunder Zoos](/storages/marketing-wiwi/_processed_/b/6/csm_BA-Seminar_ZooDortmund_KickOff_6433fb439e.png)
AMA Global SIG Conference in Sicily
After numerous digital events, the AMA Global Marketing SIG Conference took place in Sicily at the beginning of October.
![Konferenzteilnahme AMA Global SIG Teilnehmerkarte der AMA Global SIG Conference auf Sizilien](/storages/marketing-wiwi/_processed_/c/f/csm_Konferenz_Sizilien_32cdc12912.jpg)
Interim chair of Marketing at OVGU Magdeburg
Dr. Sören Köcher has been appointed Interim Professor at the Chair of Marketing at Otto von Guericke University Magdeburg.
![Logo Otto von Guericke Universität Magdeburg Logo Otto von Guericke Universität Magdeburg](/storages/marketing-wiwi/_processed_/7/1/csm_Logo_Otto_von_Guericke_Universitaet_Magdeburg_e11850e86c.png)
Interview with Simon König published in Ruhr Wirtschaft
The current issue of Ruhr Wirtschaft reports on recent research findings of Mr König regarding coping strategies with consequences of climate change.
![Logo RuhrWirtschaft Logo RuhrWirtschaft der IHK Dortmund (September-Ausgabe)](/storages/marketing-wiwi/_processed_/7/1/csm_Logo_RuhrWirtschaft_dce1363ca4.png)