Marketing
09/05/2022
Dissertation workshop at Freie Universität in Berlin
Last week, employees of the Professorship and Junior Professorship of Marketing presented their research projects at a dissertation workshop.
06/24/2022
Visit from Sarajevo
As part of the Erasmus+ Staff Mobility, Prof. Ljiljan Veselinović visited the Professorship of Marketing at TU Dortmund University.
06/20/2022
SERVSIG Conference in Glasgow
The Professorship of Marketing was represented with two presentations at the 12th SERVSIG Conference.
05/12/2022
Guest lecture by thyssenkrupp Industrial Solutions AG
Interesting guest lecture at the Junior Professorship Marketing about "Marketing and Sales in Project Business".
05/09/2022
Collaborative dissertation workshop of the marketing professorships from Berlin, Braunschweig, Dortmund, Magdeburg, Rostock and Wuppertal
Employees of the Professorship and Junior Professorship of Marketing present their research results at a dissertation workshop.
04/26/2022
New Article published in Journal of Service Research
An article by Dr. Sarah Köcher and Dr. Sören Köcher on gamification was published in the Journal of Service Research (VHB-Ranking: A).
04/14/2022
New Annual Report of the Professorship of Marketing
As every year, the professorship of marketing publishes a report on current activities around research and teaching.
03/31/2022
From Opera to Drama – Cooperation with the Theater Dortmund
As part of the current project seminar, 20 bachelor students are supporting the Theater Dortmund with marketing research.
03/16/2022
Extension of the interim professorship at OVGU Magdeburg
In the upcoming summer semester 2022, Dr. Sören Köcher will join the Chair of Marketing at OVGU Magdeburg as an interim professor again.
03/01/2022
AMA Winter Academic Conference in Las Vegas
The Professorship of Marketing was represented with four contributions at the Winter AMA 2022.
02/08/2022
Cooperation with Cityring Dortmund
Last semester, master students investigated how the stationary retail in Dortmund can be supported with the help of an online marketplace.
01/17/2022
International Research Symposium in Valencia
At QUIS17 in Valencia, Spain, Jana Grothaus and Karen Wesely presented their current research projects.
