Marketing
Pricing in Practice - Guest Lecture by d-fine
For the students of the bachelor course "Marketing Research" the consultancy d-fine gave exciting insights into the practice.
![Gastvortrag d-fine Foto des Gastvortrags der Unternehmensberatung d-fine mit dem Titel "Elasticity-based Pricing bei einem Beauty-Retailer" (Dr. Sarah Köcher, Dr. Martin Gläßl, Herr Stefan Reimer)](/storages/marketing-wiwi/_processed_/d/f/csm_Gastvortrag_d-fine_9835bdea04.jpeg)
ANZMAC in Perth
The Professorsship of Marketing was represented at this year's ANZMAC conference in Perth with a presentation on the heating supply.
![Anzmac Konferenz Programmheft der ANZMAC und Teilnahmeschild von Karen Wesely](/storages/marketing-wiwi/_processed_/0/4/csm_Anzmac_Konferenz_b9b3f5eccb.jpg)
Move to the 8th floor of the Math Tower
Die Professur für Marketing und die Juniorprofessur Marketing sind im November 2022 umgezogen.
![Math tower with the logo of TU Dortmund University The picture shows the math tower with the logo of TU Dortmund University.](/storages/zentraler_bilderpool/_processed_/6/5/csm_Mathetower_3_91de83c5fd.jpg)
New Article published in Australasian Marketing Journal
An article by Prof. Hartmut Holzmüller, Dr. Sorush Sepehr and Dr. Philip J. Rosenberger III was published in the Australasian Marketing Journal.
![](/storages/marketing-wiwi/_processed_/7/3/csm_Logo_Australasian_Marketing_Journal_d503591f10.jpg)
"Experienceing Marketing" at the Open Day of the TU Dortmund
Last Saturday, the Professorship of Marketing and the Junior Professorship of Marketing gave interested visitors insights into their department.
![](/storages/mj-wiwi/_processed_/9/4/csm_TdoT_Marketing_210960cc10.jpeg)
Team event at the climbing park
The Professorship of Marketing and the Junior Professorship Marketing master the heights in the climbing park together.
![](/storages/mj-wiwi/_processed_/b/6/csm_Teamevent_Kletterpark_1_9380298af4.jpg)
Final presentation of the bachelor seminar with the Theater Dortmund
Last week, the final presentation of the Bachelor project seminar in cooperation with the Theater Dortmund took place.
![Abschlussveranstaltung des Bachelorseminars im Theater Dortmund Foto der Teilnehmer/innen des Bachelorseminars in Kooperation mit dem Theater Dortmund (abgebildet sind: die Seminarteilnehmer/innen, Herr Prof. Dr. Holzmüller und Frau Wesely vom Marketing Lehrstuhl und Frau Dr. Faltz vom Theater Dortmund)](/storages/marketing-wiwi/_processed_/6/9/csm_Abschlussveranstaltung_Theater_c910732936.jpg)
Dissertation workshop at Freie Universität in Berlin
Last week, employees of the Professorship and Junior Professorship of Marketing presented their research projects at a dissertation workshop.
![](/storages/mj-wiwi/_processed_/b/a/csm_Dissertantenwerkstatt_09-22_5e1c84d82b.jpg)
Visit from Sarajevo
As part of the Erasmus+ Staff Mobility, Prof. Ljiljan Veselinović visited the Professorship of Marketing at TU Dortmund University.
![Besuch Sarajevo Gastvortrag Gastforscher Prof. Ljiljan Veselinović im Hörsaal bei seinem Vortrag mit dem Titel "Doing Business in the Western Balkan States – Economy, Politics and Culture"](/storages/marketing-wiwi/_processed_/4/f/csm_Besuch_Sarajevo_Gastvortrag_972bb1d1a4.jpg)
SERVSIG Conference in Glasgow
The Professorship of Marketing was represented with two presentations at the 12th SERVSIG Conference.
![Servsig Konferenz Glasgow Xenia Raufeisen und Jana Grothaus (von links) vor einem Banner der SERVSIG Konferenz 2022](/storages/marketing-wiwi/_processed_/c/d/csm_Servsig_Konferenz_Glasgow_5ad0b9d1d3.jpg)
Guest lecture by thyssenkrupp Industrial Solutions AG
Interesting guest lecture at the Junior Professorship Marketing about "Marketing and Sales in Project Business".
![](/storages/mj-wiwi/_processed_/e/6/csm_Thyssenkrupp_Saure_40b6624e68.jpeg)
Collaborative dissertation workshop of the marketing professorships from Berlin, Braunschweig, Dortmund, Magdeburg, Rostock and Wuppertal
Employees of the Professorship and Junior Professorship of Marketing present their research results at a dissertation workshop.
![Dissertantenwerkstatt_Mai_2022 Dissertantenwerkstatt im Mai 2022](/storages/mj-wiwi/_processed_/a/e/csm_disswerkstatt_66f74002ec.jpg)