07/31/2025

Appointment at Trier University

Dr. Sören Köcher, interim professor at the Chair of Marketing, has accepted an offer to join the University of Trier.

01/10/2025

Applications for master theses in the summer term 2025

Applications for master theses at the Professorship of Marketing are now open.

11/25/2024

Interview on the IKEA effect on MDR AKTUELL

The first IKEA store opened in Germany 50 years ago.

10/30/2024

Professorship of Marketing at the TU Dortmund Open House 2024

On Saturday, November 9, 2024, the Open House event of the TU Dortmund University will take place.

10/30/2024

ACR Annual Conference 2024 in Paris

The Product Hacking Effect - An Investigation of Consumers' Response to Functionally Repurposed Products

10/29/2024

Research stay at the Schulich School of Business at York University in Toronto

At the invitation of Prof. Dr. Markus Giesler, Dr. Sören Köcher spent a three-week research stay at the Schulich School of Business at York University…

08/22/2024

Journal of Service Research Best Article Award Finalist 2023

Together with his co-authors, Dr. Sören Köcher was selected as a finalist for the Journal of Service Research Best Article Award 2023 at this year's…

04/02/2024

Interim Professor of Marketing

Dr. Sören Köcher replaces the Chair of Marketing from April 2024

03/21/2024

Professorship of Marketing at the 2024 AMA Winter Academic Conference

The Chair of Marketing was represented at this year's AMA Winter Academic Conference