Marketing
07/31/2025
Appointment at Trier University
Dr. Sören Köcher, interim professor at the Chair of Marketing, has accepted an offer to join the University of Trier.

01/10/2025
Applications for master theses in the summer term 2025
Applications for master theses at the Professorship of Marketing are now open.

11/25/2024
Interview on the IKEA effect on MDR AKTUELL
The first IKEA store opened in Germany 50 years ago.

10/30/2024
Professorship of Marketing at the TU Dortmund Open House 2024
On Saturday, November 9, 2024, the Open House event of the TU Dortmund University will take place.

10/30/2024
ACR Annual Conference 2024 in Paris
The Product Hacking Effect - An Investigation of Consumers' Response to Functionally Repurposed Products

10/29/2024
Research stay at the Schulich School of Business at York University in Toronto
At the invitation of Prof. Dr. Markus Giesler, Dr. Sören Köcher spent a three-week research stay at the Schulich School of Business at York University…

08/22/2024
Journal of Service Research Best Article Award Finalist 2023
Together with his co-authors, Dr. Sören Köcher was selected as a finalist for the Journal of Service Research Best Article Award 2023 at this year's…

04/02/2024
Interim Professor of Marketing
Dr. Sören Köcher replaces the Chair of Marketing from April 2024

03/21/2024
Professorship of Marketing at the 2024 AMA Winter Academic Conference
The Chair of Marketing was represented at this year's AMA Winter Academic Conference
