Welcome Prof. Dr. Sascha Alavi!
take up a professorship in general business administration with a focus on marketing and sales management. From 2023, he headed the Chair of Marketing and Innovation at Carl von Ossietzky University in [...] research interests focus on the areas of marketing technology and innovation, customer relationship management and B2B marketing. In particular, Prof. Alavi is investigating how new digital technologies (e [...] international journals such as the Journal of Marketing Research , Journal of Marketing , Academy of Management Journal and Information Systems Research . In addition, according to the research productivity …