9th Future Dialog Showcases the Co-Shaping of Digitalization in SMEs

increasingly expects manufacturers to have digital distribution channels. That is why MURTFELDT’s management decided to set up a new online shop, where customers can automatically obtain quotes and place [...] fully automated digital customer interface.” Bringing staff on board was important to the company’s management from the outset. Höhner said: “In this respect, we benefit enormously from the trust our employees [...] and shipping and packaging costs, which can now be calculated automatically. In the process, the management team has learned, according to Höhner, that a mix of large, centrally coordinated projects and …