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Contribution to the International Conference on Information Systems 2024

© International Conference on Information Systems

Paper by the Professorship for Strategic Management and Leadership accepted for presentation at the International Conference on Information Systems (ICIS) 2024

This year, the Professorship for Strategic Management and Leadership will be represented at the International Conference on Information Systems (ICIS) with the presentation of a completed research paper. The paper examines the consequences of engagement with fashionable information technologies for organizations, in particular how they are assessed by financial analysts on the capital market. In that course, the paper demonstrates a possible way of making engagement with fashionable information technologies accessible to empirical measurement.