Cognitively complex language leads to greater investments in startups

In a new publication in the journal Entrepreneurship Theory & Practice (VHB A, FT50), Prof. Dr. Graf-Vlachy and co-authors from the University of Passau and the Technical University of Munich analyze the influence of entrepreneurs’ language on the financing success of their start-ups. The study focuses on the effect of cognitively complex language in pitch presentations on the amount of investment made by venture capitalists. Surprisingly, the study shows that the often principle of “keep it simple” does not necessarily apply here: greater complexity in language leads to greater investment.
You can find more information on the study here: https://doi.org/10.1177/10422587251347042