New Publication in Entrepreneurship Theory & Practice

In a new publication in the journal Entrepreneurship Theory & Practice (VHB A, FT50), Prof. Dr. Graf-Vlachy and co-authors from the University of Passau and the Technical University of Munich analyze the influence of entrepreneurs' language on the financing success of their start-ups.
The study focuses on the effect of cognitively complex language in pitch presentations on the level of investment by venture capitalists. Surprisingly, the study shows that the often-cited principle of "keep it simple" does not necessarily apply here: rather, greater linguistic complexity leads to greater investment.