To content

New Publication in Entrepreneurship Theory & Practice

Two-part image. Left: Entrepreneurship Theory and Practice logo. Right: Man giving a lecture, behind him a large picture with inscriptions such as Tech Crunch Disrupt. © Schriftzug der Fachzeitschrift Entrepreneurship Theory & Practice © Adapted from TechCrunch (https:​​/​​​​/​​www.flickr.com​​/​​photos​​/​​techcrunch​​/​​7974626108​​/​​), CC BY 2.0 (https:​​/​​​​/​​creativecommons.org​​/​​licenses​​/​​by​​/​​2.0​​/​​)
Cognitively complex language leads to higher investments in start-ups.

In a new publication in the journal Entrepreneurship Theory & Practice (VHB A, FT50), Prof. Dr. Graf-Vlachy and co-authors from the University of Passau and the Technical University of Munich analyze the influence of entrepreneurs' language on the financing success of their start-ups.

The study focuses on the effect of cognitively complex language in pitch presentations on the level of investment by venture capitalists. Surprisingly, the study shows that the often-cited principle of "keep it simple" does not necessarily apply here: rather, greater linguistic complexity leads to greater investment.

Link to the article

Link to the professorship