Interview in the Handelsblatt: The influence of language on the success of start-up pitches
In a recent interview with the Handelsblatt, Prof. Dr. Lorenz Graf-Vlachy explains the results of his latest study, which shows that the use of cognitively complex language in start-up pitches leads to a significant increase in financing success.
The study, which he conducted together with co-authors from the University of Passau and the Technical University of Munich, was published in the scientific journal "Entrepreneurship Theory and Practice". Mr. Graf-Vlachy emphasizes that the often given advice "keep it simple" in the context of start-up pitches does not necessarily lead to the best results. On the contrary: a differentiated and nuanced approach can lead to significantly higher investments within the first year after the pitch.
Link to the article in Handelsblatt (Paywall)
Link to article in database of university library (available in TU Dortmund University's IP range)