High Ranking in the Global MKTBig15 for Prof. Dr. Sascha Alavi
Prof. Dr. Sascha Alavi from the Professorship of Marketing has placed 23rd in the current MKTBig15 ranking of marketing research. The ranking evaluates the research performance of scholars and universities based on their publications in leading marketing journals, enabling an international comparison.
In 2026, Prof. Dr. Sascha Alavi was again featured in the ranking with several research papers. These include the following publications:
- Implementing E-Commerce Channels in Business-to-Business Selling – published in the International Journal of Research in Marketing (IJRM)
- The Different Effects of Mass-Media Marketing and Personal Sales
Budgets Across the Life Cycle of B2B High-Tech Start-Ups – published in the Journal of Marketing Research (JMR) - Virtually Mine: Understanding Consumer Responses to Virtual Reality
Product Presentations – published in the Journal of Retailing
The placement in the MKTBig15 ranking and the recent publications highlight the diverse research focus and the sustained scholarly output at our department.
The Department of Business and Economics congratulates Prof. Dr. Sascha Alavi on this international recognition and wishes him continued success in his research.