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University Public Colloquium

Start: End: Location: FWW6 / 3.031
Presentations from the research area of marketing.

We would like to invite you to the following lectures at the university colloquium:

08:00-08:45 – "Price Transparency and Dynamic Retailer Pricing"
10:00-10:45 – "The Differing Effects of Sales and Marketing Across the Life-Cycle of B2B High-Tech Start-ups"
13:00-13:45 – "The Overlooked Costs of Strong Customer Relationships—and How to Manage Them"
15:00-15:45 – "Customer-Company Interaction - From Excitation Transfer to AI"