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University Public Colloquium

Start: End: Location: FWW6 / 3.031
Presentations from the research area of marketing.

We would like to invite you to the following lectures at the university colloquium:

08:00-08:45 – "Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective"
10:00-10:45 – "The Devil’s in the Details: The Tradeoff between Detail and Abandonment in Online Review Creation"
13:00-13:45 – "The "Higher Saturation = Higher Efficacy" Effect: How Sensory Marketing Decisions Shape Consumer Product Evaluations"
15:00-15:45 – "Deceptive Reviews Destroy Value"