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Students walk across the campus north. A large red sculpture in the shape of large gears can be seen. © Roland Baege​/​TU Dortmund

Conference presentations of the Junior Professorship at the 82nd Annual Meeting of the Academy of Management (AoM)

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The Junior Professorship for Entrepreneurship and Digitalization was again able to present and discuss several research projects at the Annual Meeting of the Academy of Management (AOM) 2022. The AOM is the most important international conference for management and the participation thus contributes to the international visibility of TU Dortmund University.

The Junior Professorship for Entrepreneurship and Digitalization was again able to present and discuss several research projects at the Annual Meeting of the Academy of Management (AOM) 2022. The AOM is the most important international conference for management and the participation thus contributes to the international visibility of TU Dortmund University.

  • In their paper "From Data to Theory: The Use of the Grounded Theory Methodology in Entrepreneurship Research" Simon Hensellek, Giuseppe Natale and Manuel Wiesche analyze the application of the Grounded Theory Methodology (GTM) in entrepreneurship research and its impact on the generation of new and extension of existing theories.
  • The paper "I Know What You Want Before You Know It: A Model for Predicting Time-Dependent Customer Behavior" by Tobias Kollmann, Simon Hensellek, Katharina de Cruppe, Cornelia Flatten and Christina Then-Bergh illustrates, against the background of psychological reactance theory, that it is necessary to target customers as precisely as possible on their current and future interests in order to avoid negative consumer reactions to advertising.

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