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Seminar talk on digital transformation

© Professorship for Strategic Management and Leadership
Dr. Felix Lorenz gave seminar talk on the influence of middle managers on digital transformation in firms

As part of our research seminar, we welcomed Dr. Felix Lorenz from Witten/Herdecke University as a guest speaker. He gave an exciting presentation on the topic “We Are Doing Digital – Are We? How Middle Managers Influence Digital Transformation Strategizing and Implementation”. In the study, he showed that although existing research emphasizes the importance of the top management team in digital transformation, the role of middle managers is less understood. Based on a multi-case-study approach, the project showed how middle managers influence the strategizing and implementation of digital transformation projects.

Following the presentation, the seminar participants engaged in a lively discussion about the study. Thank you very much for the exciting presentation and interesting discussion!