Professorship of Marketing at the 2024 AMA Winter Academic Conference
The Chair of Marketing was represented at this year's AMA Winter Academic Conference
The Chair of Marketing was represented at this year's AMA Winter Academic Conference with the contribution "The Attraction Effect in Consumers' Response to Coupon Promotions" (authors: Sören Köcher, Sarah Köcher, Hartmut H. Holzmüller). The world's largest conference in the field of marketing took place from February 23 to 25 in St. Pepe Beach, Florida, under the motto "Unlocking Our Potential".