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Students walk across the campus north. A large red sculpture in the shape of large gears can be seen. © Roland Baege​/​TU Dortmund

Marketing analytics in practice: guest lecture by Dr. David Jütte

Guest lecture VIVALDI Please provide a copyright notice
Exciting insights into customer segmentation and the application of analytical methods in everyday business life

On April 22, we welcomed a guest from the field as part of the "Marketing Analytics" bachelor seminar: Dr. David Jütte (VIVALDI) gave a guest lecture on the topic of customer segmentation and gave the students insights into the application of analytical methods in day-to-day business.

Using practical examples, Mr. Jütte explained how customer data can be analyzed and transferred into relevant segments in order to better target marketing measures.

The lecture was a valuable addition to the seminar content and enabled the students to link theoretical concepts with practical applications. The professorship would like to thank Mr. Jütte for the exciting insights.

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