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Students walk across the campus north. A large red sculpture in the shape of large gears can be seen. © Roland Baege​/​TU Dortmund
University Open House 2026

Creative AI in Marketing: Insights from the Introductory University Program

Dr. Sertan Eravci und Ann-Kristin Rüther beim Vortrag © Max Kimm​/​TU Dortmund
As part of the university open house, high school students gained hands-on insight into the topics of marketing and artificial intelligence.

As part of this year’s university open house, high school students were able to gain insight into the topic “Creative AI—How Artificial Intelligence Is Changing Marketing” at the Department of Marketing.

The session took a hands-on approach: Working in small teams, the participants used AI to develop a marketing campaign for a fictional startup offering an innovative beverage. They then presented their campaigns to the other teams. The focus was not only on what AI is already capable of, but also on its limitations and the question of how important human creativity and sound decision-making remain when using AI.

We were delighted by the students’ interest, creative ideas, and enthusiastic participation, and hope we were able to give them an exciting glimpse into college life, marketing, and the use of AI.

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