As part of the lecture series “Corporate Entrepreneurship", students had the pleasure of welcoming Dr. Sven Veismann, CEO Assistant at Elektrisola (world leader in specialized enameled cooper wire) and Alumnus of the TIE institute. Dr. Veismann discussed how Elektrisola thinks differently about innovation and strategy. His lecture presented the students with surprising and even counterintuitive examples of how Elektrisola achieves a competitive advantage. After his presentation, Dr. Veismann answered the many interesting questions of our students. We would like to thank Dr. Veismann for his insightful guest lecture!