On November 22, Dr. Christian Sprinkmeyer from tonies GmbH visited our bachelor course "Innovation and Growth Management". Mr. Sprinkmeyer talked about his experiences in entrepreneurship and gave the students exciting insights into his previous professional stations. Among other things, he focused on his current position at the fast-growing startup Tonies, which develops innovative audio boxes for children. As a special highlight, he presented how he, as Chief Digital Officer, analyzes data with his team to develop new product innovations. Thereby, he created an exciting link to the course, in which the Big Data approach is discussed as a method for generating innovations, among other things. Many thanks to Dr. Christian Sprinkmeyer for his interesting presentation.