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Guest Lecture Dr. Christian Sprinkmeyer (Tonies)

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As part of the course “Innovation and Growth Management”, Dr. Christian Sprinkmeyer from tonies held an exciting guest lecture on November 14. In his presentation, he shared valuable insights and learnings from his entrepreneurial journey and discussed the topic from various perspectives. His focus extended to his current role as the Chief Product Officer at tonies. The startup is known for its innovative audio boxes designed for children. In his presentation, he explained how he and his team analyze data and leverage trends to develop cutting-edge product innovations. This seamlessly connected with the ongoing discussions in our course, where the Big Data and Product-trend approach, among others, are explored as a means of recognizing growth opportunities. The presentation inspired many students to ask numerous questions during and afterwards. We thank Dr. Christian Sprinkmeyer for a highly engaging and informative guest lecture.