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Final presentation of the bachelor seminar with the Theater Dortmund

Foto der Teilnehmer/innen des Bachelorseminars in Kooperation mit dem Theater Dortmund (abgebildet sind: die Seminarteilnehmer/innen, Herr Prof. Dr. Holzmüller und Frau Wesely vom Marketing Lehrstuhl und Frau Dr. Faltz vom Theater Dortmund) © Karen Wesely​/​TU Dortmund

Last week, the Bachelor project seminar in cooperation with the Theater Dortmund came to an end. Over the course of the semester, 20 students conducted research on various issues related to the theater as part of their bachelor's theses. Applying different methods of empirical social research, they dealt with the customer satisfaction of the different sections, the web presence as well as the additional services of the theater. Another focus was on the (young) audience as well as the exploration of motives why they are rarely visiting the theater. The bachelor students presented the results of their studies in a series of short presentations at the theater. We would like to thank everyone for the successful cooperation!