Dr. Sertan Eravci on WDR Servicezeit
High protein is the trend: from yogurt to frozen pizza, numerous products advertise an increased protein content. For food manufacturers, this trend opens up new opportunities in a highly competitive market. But how sensible is the introduction of high-protein products from a business perspective?
In an article by WDR Servicezeit, Dr. Sertan Eravci from our professorship explains which goals manufacturers pursue with high-protein products and how they should be classified from a marketing perspective.
You can find the full article here: https://www1.wdr.de/fernsehen/servicezeit/ueber-servicezeit/uebersicht-servicezeit-3892.html