Course titel: Behavioral Research With Experiments
Lecturer: Prof. Dr. Martin Fritze (Zeppelin University)
This one-day course introduces you to the fundamentals of designing and analyzing experimental research. The focus is on developing experimental designs for behavioral research. Participants will learn how to design experiments through hands-on exercises, discover exploratory perspectives on experimental data and theory development, and receive an introduction to current paradigms for using experiments in (multi-method) research articles in management and marketing.
In keeping with the practical approach of the course, participants are encouraged to use their own projects for the experimental design exercises and, if desired, bring specific questions about their own research to the course. Please submit your questions at least one week prior to the course.
Registration deadline: 12/12/2023 - limited number of places
Type / place of event: tba