Bayer Business Consulting gives a guest lecture on the strategic challenges of Bayer AG
Kim-Ole Holm and Emil Kass gave a guest lecture as part of the lecture “Management” on the strategic challenges of Bayer AG and practical approaches to solving these challenges. They discussed the approaches with the students using example projects from their job as in-house consultants at Bayer Business Consulting. One focus was on challenges in fragmented markets, such as the agricultural sector, while another topic addressed trends in the pharmaceutical industry. The guest lecture provided students with exciting insights into the strategic challenges of an international corporation and the diverse daily work of an in-house consultant.
After the presentation, Kim-Ole Holm and Emil Kass answered the numerous questions from the students. We sincerely thank them for the insightful guest lecture!