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DT
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Research
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Research Projects
Value creation with generative AI - TU Dortmund
value. Internal company applications and customer solutions may leverage generative AI APIs or use managed services for generative AI model deployment and orchestration such as Microsoft Azure, Google Cloud [...] to the effective use and integration of generative AI in applications and services. The project manager is Prof. Dr. Manuel Wiesche The contact person for questions or cooperation offers is Vincent Heimburg [...] Wiesche, M. (2025). Complementor value co-creation in generative AI platform ecosystems. Journal of Management Information Systems , 42 (2), 491-528 Heimburg, V., Schreieck, M., & Wiesche, M. (2024). Generative …