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Students walk across the campus north. A large red sculpture in the shape of large gears can be seen. © Roland Baege​/​TU Dortmund

Interview on the IKEA effect on MDR AKTUELL

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The first IKEA store opened in Germany 50 years ago.

To mark this anniversary, Daniela Schmidt from MDR AKTUELL conducted an interview with Dr. Sören Köcher about the IKEA effect - the phenomenon that we have a higher valuation for products that we have self-assembled.

You can listen to the whole interview here:

https://www.mdr.de/nachrichten/podcast/interview/audio-ikea-jubilaeum-ikea-effekt-100.html

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