To content

Managing International Sales Intermediaries - From Research to Practice

Logo Niro (ausgeschrieben: Netzwerk Industrie RuhrOst) © Netzwerk Industrie RuhrOst e.V.

As part of a research project of the professorship of marketing, Fabienne Ruoss and Prof. Dr. Hartmut Holzmüller deal with questions of the selection of export intermediaries as well as their monitoring, motivation and control. As guests of the "Kurz vor Feierabend" series organized by Netzwerk Industrie RuhrOst e. V. (NIRO), they presented recent insights into their study as well as initial results available for internationally active companies. Many thanks for the inspiring discussion!