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Invitation to "Kurz vor Feierabend" series by Netzwerk Industrie Ruhr Ost

Logo Niro (ausgeschrieben: Netzwerk Industrie RuhrOst) © Netzwerk Industrie RuhrOst e.V.

Being guests at the "Kurz vor Feierabend" series organized by Netzwerk Industrie Ruhr Ost (NIRO), Prof. Dr. Hartmut Holzmüller and Simon König presented their recent research on companies' strategies to cope with the consequences of climate change. As one of the five project partners, the Professorship of Marketing is working on climate change adaptation in companies as part of the "KlimaSicher" project. During their presentation, they showed the different effects that climate change can have on companies through an increase in extreme weather events such as heavy rainfall, river floods and heat waves. Furthermore, they provided new insights into the multiple barriers companies will have to overcome to successfully  implement adaptation measures. Finally, their results were discussed with the participating companies of NIRO.