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Collaborative dissertation workshop of the marketing professorships from Berlin, Braunschweig, Dortmund, Magdeburg, Rostock and Wuppertal

Dissertantenwerkstatt im Mai 2022 © Juniorprofessur Marketing

Last week, the Professorship of Marketing and the Junior Professorship of Marketing collaborated with colleagues from Freie Universität Berlin, Universität Braunschweig, Universität Wuppertal, Otto-von-Guericke-Universität Magdeburg and Universität Rostock to conduct a virtual dissertation workshop. The doctoral students presented their various research projects and discussed them among themselves. The diverse topics ranged from the effectiveness of online reviews to the perception of smart products and the motives for food waste.