CRM and Business Ecosystems – Cooperation with Signal Iduna
As part of the current master seminar, the professorship in marketing cooperates with Signal Iduna, enabling students to conduct research in relevant topics such as CRM and business ecosystems.
The professorship in marketing cooperates with the insurance and financial service provider Signal Iduna, as part of the master seminar SS 2021. Students are able to act as consultants and investigate practically relevant questions by employing scientific methods. The series of topics range from optimizing customer relationship management and identifying opportunities in business ecosystems. Conducting good practice analysis and qualitative interviews, students improve their professional competences as well as develop new concepts for business. We are looking forward to an exciting cooperation!